Yle Finland made a series of articles about how Asian money plays a big role in Europe. One of the topics were turists, who many times travel in 9 days or less through all the big cities. One of the important stops is mountain Jungfraujoch in Switzerland, where for example luxury watches are bought. The amount of individual travellers is also rising, ande they are searching for unique experiences such as paragliding which of course has to be documented & shared on social media. For Yle Finland, 2018.